23 April 2014

International success for Ideagroup’s quality

Ideagroup has just ended a round of trade fairs; a demanding endeavour full of satisfaction, starting in Milan (8 to 13 April) and finishing in Moscow (15 to 18).

The Milan Salone Internazionale del Bagno is of course an extremely important showcase, in terms of both quantity and quality. Since we offer a top quality bespoke designer product, our group chose to present its creations on a large stand designed to evoke and describe its distinctive profoundly “Italian” style, creating a physically and mentally exciting experience. The many visitors and their manifest appreciation undoubtedly endorsed our insight in highlighting our Italian origins, even more so if we consider the truly international origins of the public, who gather from all over the world to attend the Milan show.

Design, quality materials and craftsmanship are the strong points of Ideagroup, which successfully emerged and attracted attention in a top level edition like the one just ended.

The main market to which Ideagroup looks is the domestic one, but the company is making a great effort to promote its products abroad and intends to export Italian quality to all the markets where it is understood and well received.

This approach was actuated by a trip to Moscow, where Ideagroup participated in the Mosbuild 2014, in collaboration with Globo. The rapidly expanding Russian market is distinguished by a demand for good taste and trendy products and these aspects were borne in mind when proposing bespoke solutions achieved by a significant highly successful re-styling exercise.

Having victoriously rounded the first bend, we now need to pursue the new opportunities and are looking forward to the September Cersaie 2014, the last trade fair of the year for the group.

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